Animoca Brands’ TOWER Ecosystem Integrates Transak To Ease User Onboarding
Transak, the leading fiat-to-crypto payment gateway, today announced a strategic partnership with the TOWER Ecosystem, a unique initiative by Animoca Brands that combines traditional free-to-play gaming with the exciting play-to-earn model of blockchain gaming. Transak is the first and the only on-ramp for the TOWER Ecosystem. This integration will enable users to purchase TOWER tokens ($TOWER) directly with fiat currency, making it more accessible for users and enthusiasts worldwide.
The TOWER Ecosystem by Animoca Brands aims to provide a limitless gaming experience with a universal token. It combines the best of traditional free-to-play gaming with Web3 traits like NFTs, DeFi, and decentralized governance. The $TOWER token, launched in 2021 through a fair launch with no investor raise, plays a crucial role in this ecosystem, empowering users to engage in various activities and unlock unique rewards.
The philosophy behind the TOWER token is to merge the traditional Free-to-Play (F2P) gaming model with Play-to-Earn (P2E) mechanics. It does this by integrating blockchain technology into traditional mobile games, creating a hybrid system that offers the benefits of both models. This integration aims to create a balanced and equitable gaming ecosystem where players can enjoy the usual benefits of F2P games while also earning tangible rewards through blockchain features.
“At Anomica Brands, we innately believe in the future of incentivized peer-to-peer gaming and blockchain is the secret sauce of that perfect recipe. This vision can only come to fruition through immaculate UX. That’s why we are extremely thrilled to see what the future holds in the TOWER-Transak partnership, where one has achieved the wondrous feat of blending F2P with P2E and the other has perfected Web2-to-Web3 onboarding,” said Paddy Markham, Director of Gaming at Animoca Brands.
Here's how it works:
- Players can play $TOWER Ecosystem’s games like Crazy Defense Heroes and Snaky Cat,
- Within the Ecosystem, they can earn TOWER tokens through various in-game activities, achievements, and events.
- Players can use TOWER tokens to do Liquidity Mining, purchase in-game items, participate in special events, and influence game development through governance mechanisms.
- The games incorporate non-fungible tokens (NFTs), allowing players to own unique digital assets that can be traded outside the game.
Transak's seamless fiat-to-crypto on-ramp solution is integrated directly into the TOWER Ecosystem's website, allowing users to effortlessly purchase $TOWER (Polygon, Base, Ethereum mainnet) using their preferred payment methods, including credit/debit cards, bank transfers, and over 20 other localized solutions like PIX and UPI. This eliminates the complexities often associated with acquiring cryptocurrencies, making it easier for both crypto-native and non-crypto users to engage with the TOWER Ecosystem's games and NFTs.
Immediately, users can purchase TOWER tokens via Transak on Ethereum, Polygon and Base blockchains.
"We are thrilled to partner with the Animoca Brand’s TOWER Ecosystem to bring our Web3 onboarding infrastructure to their dynamic gaming community," said Sami Start, CEO & Co-founder of Transak. "By simplifying the process of acquiring $TOWER tokens, we aim to empower a wider audience to explore the exciting possibilities of play-to-earn gaming and contribute to the growth of the TOWER Ecosystem."
The TOWER Ecosystem is known for its innovative approach to gaming, combining engaging gameplay with the potential for real-world value through the $TOWER token and NFTs. This partnership with Transak aligns with the ecosystem's commitment to providing a user-friendly and accessible experience for players worldwide.
"Transak's reputation for secure and user-friendly onboarding solutions makes them an ideal partner for the TOWER Ecosystem. We believe this integration will simplify the onboarding process for new users and enhance the overall experience for our existing community," said Po Chu, Product owner of TOWER Ecosystem.
About Transak
Transak is the world's most compliant and largest Web3 payments infrastructure provider, serving over 5 million users across 160 countries. It powers 350+ platforms, facilitating the purchase and sale of digital assets with its API-driven fiat-crypto on/off-ramp, NFT checkout, and other solutions that simplify KYC, compliance, payment methods, and customer support.
Headquartered in Miami, US, and incorporated in Delaware, Transak has a tech hub in Bengaluru and offices in London, Milan, Dubai, and Hong Kong.
For more information, visit transak.com or follow us on x.com/transak and linkedin.com/company/transak
About the Author:
